Mayfair Crown
"An address with a coronet. A residence with a soul."
An institutional asset, designed as a home.
Twenty-six residences and four duplex penthouses behind a restored Georgian facade, two streets from Berkeley Square. Mayfair Crown is curated for principal-residence buyers and discreet international families.
"Mayfair Crown is a private commission disguised as a development — every layout, finish and service was designed around a single buyer profile in mind."
Architecture, interiors and the life around them.
Renders, on-site photography, drone visuals and lifestyle imagery — refreshed monthly.
Mayfair, London
A connected address with the cultural and transport infrastructure of one of the UK's most established neighbourhoods.
A residence that begins outside the front door.
Programme
- AcquisitionQ4 2017done
- RestorationQ1 2019done
- Fit-outQ3 2021done
- HandoverQ1 2023done
Structured for institutional buyers.
UK mortgage support and institutional financing routes available — speak to our investor desk for a tailored structure.
A delivered, income-producing asset under Crestmark management.
Operational since March 2023. Live performance, occupancy and ownership data — reviewed quarterly by our asset management team.
Ownership & operating profile
Operating metrics — last 12 months
- BREEAM Excellent
- WELL Platinum
- EPC B
- International Property Awards 2024 — Best Luxury Residence London
- World Luxury Award 2024 — Ultra Prime Residential
- RIBA London — Shortlisted 2024
- Dedicated house manager per residence
- Pied-à-terre activation & home opening service
- Private chef, sommelier & in-residence dining
- Chauffeured car service & secured valet
- Discreet 24/7 security with vetted personnel
Liquidity routes for owners and investors
Off-market resale through Crestmark Private Office
Long-let to vetted corporate / diplomatic tenants
Trust & SPV transfer support for international holders
Every dimension, every finish, every appliance — disclosed.
A full technical specification per unit type, intended for principals, design teams and institutional underwriting.
- Gaggenau 400-series ovens (twin)
- Gaggenau Vario induction & teppanyaki
- Sub-Zero integrated fridge & freezer columns
- Sub-Zero wine cabinet (147 bottle)
- Miele integrated dishwasher (twin in penthouses)
- Quooker Flex 4-in-1 boiling tap
- Vola brushed-brass brassware throughout
- Drummonds cast-iron freestanding bath (principal)
- Walk-in steam shower with rainhead & body jets
- Underfloor heating (zoned) & heated towel rails
- Crestron whole-home control with bespoke wall keypads
- Lutron HomeWorks lighting with circadian scenes
- Bang & Olufsen multi-room audio
- Biometric front door & in-residence safe
- Climate, blinds & AV via dedicated tablet + voice
Mortgage routes and a 10-year return profile.
Indicative scenarios from a £3.80M entry price using current Crestmark banking partner rates. Underwriting is bespoke — final terms confirmed by the Investor Desk.
Pre-arranged with our banking partners.
| Scenario | Deposit | Loan | Indicative rate |
|---|---|---|---|
| 60% LTV | £1.52M | £2.28M | 5.25% fixed (5 yr) |
| 70% LTV | £1.14M | £2.66M | 5.65% fixed (5 yr) |
| 75% LTV | £950K | £2.85M | 5.95% fixed (5 yr) |
- Available to UK and international (non-resident) buyers
- SPV, trust and corporate ownership structures supported
- In-house liaison with HSBC, Barclays, NatWest, private banks
Rental income & capital growth.
Indicative only. Based on stated net rental yield and projected capital appreciation; not a guaranteed return and excludes taxes & fees.
Yield, capital appreciation and exit horizon.
Blended across unit mix and operator forecast.
10-year projected, based on local sub-market analysis.
Recommended hold period for institutional underwriting.
A private conversation about Mayfair Crown.
Our London-based investor relations team is available by appointment for principals, family offices and institutional partners.